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The Great Loyalty Mirage: Why Hotel Chains Keep Devaluing Rooms While Pretending They’re ‘Dynamic’ (And How to Still Win in 2026)

The Great Loyalty Mirage: Why Hotel Chains Keep Devaluing Rooms While Pretending They’re ‘Dynamic’ (And How to Still Win in 2026)

Hotel loyalty programs used to be the calm corner of the travel world. Airlines were the ones playing games with dynamic pricing, peak calendars, blackout zones, and “we’re sorry, there are no seats for you even though the cabin is half empty."

The Points Tax You’re Already Paying (And How to Zero It Out)

The Points Tax You’re Already Paying (And How to Zero It Out)

Your business isn’t just spending, it’s paying a hidden Points Tax. Invisible on your P&L, untracked by your accountant, undisclosed by banks, it silently drains value whenever loyalty points are mismanaged, under-earned, or redeemed below their true worth.

The Earn Engine: Why Businesses Need a Chief Points Officer

The Earn Engine: Why Businesses Need a Chief Points Officer

Your wallet is leaking millions you didn’t know you had. Every point your business earns is untapped profit - ignored, mismanaged, or wasted. A Chief Points Officer stops the drip, turning invisible loyalty into a weaponized engine for growth.