Strategy Saturday
Your accountant won’t flag it. Your CFO won’t track it. Your team won’t notice it. But your competitors? They’re using it. Loyalty assets are real—even if they don’t show up on the P&L. Ignore them, and you’re funding someone else’s growth with your own spend.
Strategy Saturday
Every year, small and mid-sized businesses (SMBs) quietly lose massive value by failing to manage their credit card points and travel rewards with intention. Not because they’re careless—because they’re busy.
Strategy Saturday
Everyone enters the world of points and miles differently. Some dive in headfirst, spreadsheet in hand. Others stumble upon a free flight and never look back. But no matter how you start, you eventually fall into a rhythm—a style, a personality, a persona.